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integrity, insight
& innovation

Strategies change, new business models emerge and technologies advance. But one thing remains constant – our values. These values guide our team members from how they work, to their interactions with our partners, to engaging with their colleagues everyday.

Who we are?

The CAN is a leading insurance intermediary and financial services solutions provider in the region. Licensed by the Insurance Authority and the Securities and Commodities Authority (SCA) of the UAE.

CAN bring forth an idea to change the way financial service institutions engage with clients, by providing them with remodeled advanced strategies and resources to gain and engage higher net-worth clients.

About Continental Group

For over 25 years, the Continental Group has supported our carefully selected strategic partners with the ability to offer bespoke universal life insurance policies that meet the needs of today’s global high net worth and ultra high net worth individuals.

The group is led by Founder and Managing Director, Ashok Sardana, who has been advising on a range of financial solutions for over 35 years. He is a lifetime member of the Million Dollar Round Table (MDRT) and has been a ‘top of the table’ qualifier for 19 years.

Most recently, he was featured in International Advisor IA100, which acknowledges the top 100 influencers in the global financial services industry.

Our Values

To offer quality advice on engaging potential HNIs. To provide Insurance and Investment Solutions

To be a partner of choice for all leading Insurance and Financial Institutions.

To offer a work environment that enriches our colleagues, empowers them, raises their self-esteem and encourages their entrepreneurial spirit.

To continuously contribute to society and follow values of integrity, honesty and humility.

Growing from strength to strength

From our humble beginnings in a one-room office, Continental has developed into an internationally renowned insurance intermediary and financial services organisation. With offices in Switzerland, India, Kuwait, and the UAE, we currently serve clients across Europe, Asia, the Middle East and Africa. We have grown from strength to strength, and most importantly, so have our clients. Their journey has mirrored ours, with financial security, stability and independence a direct result.

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We help our partners capture opportunities – and support them through every step of the journey.

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